My Work
My past work covers the spectrum of content creation. Below is a selection from my over nine years of experience. If you'd like to read more or don't see the type of content you're looking for, click here to connect with me.
Have a specific format in mind? Click on the links below:
Blogs/Feature Articles
An Inside Look at Kids Across America
Nestled among the rolling hills of the Ozarks, in a postcard-worthy stretch of land along the shores of Table Rock Lake, sits 400 acres of quintessential American countryside. There is natural beauty, yes – as picturesque of a landscape around.
But what makes its beauty truly breathtaking is what happens here 10 weeks out of each summer. Welcome to Kids Across America.
Why We Care, and How We Connect
It’s not about a game. It’s about how sports possess a unique ability to lift us up beyond the mundane, to open the door to connections that last a lifetime – and beyond.
So go crazy, Cubs fans. Laugh, cry, cheer – and be assured, you aren’t alone in doing any of those.
Forming Lasting Connections in your Master's Program
Imagine walking up to someone you’ve never met in person and feeling totally comfortable giving them a hug and greeting them like an old friend. Seems unusual and potentially uncomfortable, right?
Well when I saw my fellow communication masters classmates at our Purdue graduation, that’s exactly what happened, without any hesitation. More on that later.
How Brands Can Bring Their Values to Life Every Day
Brands today are increasingly influenced more to ensure that each and every aspect of their brand – from their logo and name to their employees and customer touch points – fit within a well-defined ethos, putting more value on these brand values and increasing their influence on the brand’s development and post-launch actions.
But how can brands ensure that they have the necessary ingredients to bring their values to life every day?
Social Media Marketing on a Shoestring Budget
As the saying goes, the best things in life are free. In the athletics world, promoting and advertising are no exceptions. It’s Marketing 101.
If there is a media outlet that will get your product and your message out to the general public for free, then it is a no-brainer that you should run with it. And for those schools with a limited marketing budget, this is a way to hang with the big boys.
Thought Leadership/Ghostwriting
Strategic Communication – Walking the Line Between Well-Established and Searching to Find Itself
Although I have spent much of my professional career within the realm of communications, I have felt as if I am also capable of taking an outsider’s view when assessing the field as a whole, because I felt I lacked a strategic element and knowledge.
I was seemingly unaware of the “why” behind what the field was becoming, and unprepared for the “how” of keeping up with it.
Seize the Innovative Moments—Branding Today
Today, we are seeing breakthroughs—decades in the making—that offer life-altering possibilities.
The question is, would you risk that breakthrough never making it to market and never living up to potential by trying to go too far outside of the box when it comes to branding?
The Importance of Building a Data-Based Brand
Using market research tactics and data can put your brand on the best path to success, providing it with the necessary tools and strategic direction throughout the development process.
Whether it is brand strategy, name brand creation, or a number of additional branding development.